Product assortment management
- Collaborate with sales teams to identify key product categories and prioritize merchandise.
- Listing products on all online channels ensures the navigation of the online store is set correctly to facilitate product finding by the customers.
- Ensures product images and product description copy is optimized to communicate all the necessary information to the customers.
- Monitor market trends, consumer behavior, and industry developments to anticipate shifts in demand and adjust merchandising strategies accordingly.
Online Merchandising execution.
- Create and optimize product listings on ecommerce platforms, including compelling product descriptions, images, and attributes.
- Plan and execute promotional activities, product launches, and seasonal campaigns to drive traffic, engagement, and conversion on merchandise.
- Optimizes product & category pages for SEO.
- Submit deal and ensure join all the promotion gate of platforms.
In-Store Merchandising:
- Ensure optimal product visibility and presentation in retail stores through effective planogramming, signage, and display techniques.
- Collaborate with retail partners to implement merchandising guidelines and standards, monitor compliance, and provide training as needed.
- Competitor Analysis and Market Trends Monitoring:
- Conduct regular competitor analysis of top competitor.
Analytics and Reporting
- Track and analyze key performance metrics related to product sales and merchandising effectiveness.
- Generate regular reports and insights to evaluate merchandising performance, identify opportunities for improvement, and inform decision-making.
- Utilize data-driven insights to optimize product assortment, pricing strategies, and merchandising initiatives.
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