Develop overall and periodical marketing strategies/promotion plans for the schools/business units within the assigned locations and present the marketing strategies and plans to the Management for approval with details of budget requirements.
Lead the marketing team and execute the approved marketing strategies/promotion plans, monitor and manage budgets, allocated marketing expenses to grow the number of users of the company’s schools.
Explore, develop and execute marketing strategies/promotion plans to ensure the successful launch of new schools/products
Conduct regular marketing research and keep the Company updated with the industry trends, competitors’ information, including the market research/analysis for specific purposes/plans of the Company
Brand Management & Public Relations
Develop appropriate PR strategies/plans for the Company and present them to the Management for approval to support the brand management and business performance of the Company
Build and maintain good relations with publications and TV stations’s journalists to ensure maximum positive news exposure for the company
Organise and coordinate with media agencies and other departments in the company in carrying out PR activities, promotional events, joined functions, … to promote the Company/schools as a whole.
Be responsible for providing accurate, complete, and effective communications to journalists, publicity or promotions and ensure proper production of promotional and advertising materials of the company
Identify risks, prepare contingency and recovery plans, and manage resources during the crisis.
Manage communications with employees, customers, shareholders, and the media to minimize damage to the reputation of the business
Conduct other tasks assigned by the Manager/BOM
Yêu Cầu Công Việc
• Bachelor's Degree in Marketing, Communications, or Education. • At least 4-5 years of experience in equivalent positions. • Critical thinking about topics; have the ability to exploit and synthesize information • Have good writing, book writing, and editing skills, analyzing, commenting, etc. • Have skills in planning, writing scripts, composing comments, writing letters... • Have ability to perceive and be sensitive to information; Accurate and fast processing • Prioritize candidates with experience in journalism, television, and knowledge of the publishing process • Have skills in page administration, website management, facebook... and other social media channels...
Thông tin khác
Bằng cấp:
Đại học
Độ tuổi:
25 - 35
Hình thức: Nhân viên chính thức
Lương:
Cạnh tranh
Giới thiệu về công ty
Công ty CP Trường TH - THCS - THPT Albert Einstein Người liên hệ: People & Culture Division - Talent Acquisition Department
http://www.equest.vnQui mô công ty: 5.000-9.999
EQuest Education Group is founded on 03 core principles, Innovation, Excellence, and Dedication, by a group of educators with background from the best...Chi tiết
EQuest Education Group is founded on 03 core principles, Innovation, Excellence, and Dedication, by a group of educators with background from the best education systems in the world such as the U.S., the U.K., Germary, and Australia.
EQuest is currently one of the largest private education institutions in Vietnam with more than 362,000 students enrolled annually in our member schools, including K-12 schools, universities and vocational institutions, foreign language schools, as well as various Edtech platforms.
Since June 2022, EQuest and its member institutions, K12 and ESL&EdTech, are accredited by NCA CASI, NWAC, SACA CASI, accreditation divisions of Cognia (USA).
We commit to strengthening Vietnamese students’ competitiveness level and investing in the development of Vietnamese human capital. This is achieved by means of academic programs of international standards that guarantee a comprehensive educational foundation for students.
EQuest considers our people the most valuable asset and deciding factor in our organizational growth. We always welcome passionate candidates who wish to work in a professional and dynamic environment.
Talent Management is one of EQuest’s key strategies. We believe that an organization or a nation prospers only with effective talent utilization. It is impossible to compete internationally when our most talented individuals are idle as they wait for appointments or apply for jobs. Thus, we proactively seek and recruit talents and create favorable conditions to realize their full potentials.
With “The Quest for Excellence” as the motto, all EQuesters are encouraged and supported to participate in professional development training. We focus our talent development efforts, especially on implementing online and offsite training and seminars on a regular basis. In addition, our internal platform is utilized as a forum to share news updates, experiences, tips, or inspiring messages. All contents go through a rigorous curation and selection process to ensure both professional growth and wellbeing for each and every EQuester. With our aforementioned internal training practices, we hope to contribute to Vietnam’s elevation of human capital quality.