We're seeking a data-driven Growth Marketing Specialist to drive LygiaVien's online presence and accelerate customer acquisition. You'll be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, with a focus on SEO, PPC, and email marketing. Your expertise in data analysis and experimentation will be crucial in identifying growth opportunities and driving tangible results.
SEO: Develop and implement a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO, and link building.
PPC: Manage paid advertising campaigns on Google Ads and social media platforms, optimizing for maximum ROI.
Email Marketing: Create and execute email marketing campaigns, including newsletters, promotional offers, and lead nurturing sequences.
Data Analysis: Analyze website traffic, conversion rates, and other key metrics to identify trends, opportunities, and areas for improvement.
Experimentation: Conduct A/B testing and other experiments to optimize landing pages, ad copy, and email campaigns for better performance.
Reporting: Track and report on key marketing metrics, providing insights and recommendations to leadership.