1. Objectives:
Trade Marketing Manager is a critical role who will be responsible to translate marketing ideas into winning customer and shoppers’ actions; and create Impactful In-Store activations. Translate marketing objectives and knowledge of products, customers and shoppers into business opportunities in line with channel roles and strategies to maximize business growth and ROI.
- Bringing the category vision into life in the market via collaboration with Brand and Sales Teams
- Develop in-store strategies and tactics that motivate customers positively (both short and long term) and shoppers to buy
- Evaluates promotion effectiveness on account productivity, plans; implements and monitors trade activities, and promotion programs
- Provides merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company’s display tools and best practices whenever applicable
- Collects and manages market intelligence for management decision making
- Supports the sales team in the deployment of the Perfect Store Picture of Success
- Engages third party agencies and distributors for the execution of the brand activities and management of assets
2. Key Accountabilities or Responsibilities:
Data Analytics
- Sell In and Sell Out consolidation and analysis of promotions and campaigns
- Recommend Key Actions and decision ready reports from drawn insights
Business Operations
- Co-lead the implementation of channel & category strategies developed by both Sales & Marketing consistent to the Category Vision
- Independently leads discussion of BPIs and Local promotions to Distributor Sales team.
- Leads the implementation and monitoring of Trade Promotion Effectiveness; to be able to draw insights for forward decision making
- Champions Co-packing process and execute on time and in full all promotions
- Execute planned sampling activities and capture potential insights for programs deployed
- Designs local translated POSMs by him/herself or with local third party agency
Merchandising
- Recommends merchandising solutions that optimizes sales objectives and ROI by format; uses and applies existing company’s display tools and best practices whenever applicable.
- Supports the sales team in the deployment of the Perfect Store Picture of Success
Retail Environment
- Collects and manages market intelligence for management decision making.