Content management
· Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
· Coordinates social media messaging with performance team, brand managers, and quarterly or seasonal company goals.
· Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
PR Management
· Join hands with the team in order to build strong relationship with media partners, translate all brands & PR materials, develop the press release and others PR tactics to help leverage the brand’s performance & company reputation within local market.
Product Mix Match
· Come up with Mix Match ideas for brands.
· Coordinate with Design and Content to create Mix Match images, collection each week.
· Coordinate with Performance to define Target Audience for each Mix Match collection.
Social media report and monitoring & Social media management