Be responsible for the business of Masan Consumer's Brands, especially the management and implementation of nationwide marketing programs and activities in compliance with the company's regulations and standards, in order to achieve the short- and long-term business goals of assigned brands in the market.
KEY ACCOUNTABILITIES:
Develop and implement the marketing plan of our brands to achieve the set sales and market share targets, which include consumer and market research, product and brand concept definition, product development and packaging design supervision, pricing, new product launches, monitoring advertising campaigns, and sales monitoring.
Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company's vision, strategy, and goals.
Identify advertising goals, propose appropriate media and communications, and allocate resources for effective, economical, and suitable advertising campaigns to target consumers.
Adjust marketing strategies and plans to suit changes in the market and competitive situation.
Liaise with related departments (R&D, Finance, Sales, etc.) to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
Yêu Cầu Công Việc
Bachelor's graduate, preferably majoring in Marketing or Business.
At least 2 year experience in FMCG/Food & Beverages Corporations.
Extensive insights into consumers and market in Vietnam is a must.
Stakeholder management, analytical, and problem-solving skills.
Thông tin khác
Hình thức: Nhân viên chính thức
Lương:
Cạnh tranh
Giới thiệu về công ty
Masan Consumer HoldingsNgười liên hệ: Phòng Nhân Sự
About Us Masan Consumer Holdings was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related...Chi tiết
About Us Masan Consumer Holdings was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Its core holdings include Masan Consumer and Masan Brewery.
Masan Consumer Holdings is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer Holdings has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include Chin-su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Lovemi, Komi, Cao Boi, Ponnie, Vinacafé, Wake-Up, Compact, Vinh Hao, Quang Hanh, Vivant, Faith and Su Tu Trang.