· Develop and implement comprehensive digital marketing strategies to enhance brand recognition, attract customers, engage real estate brokers, and increase interaction on digital platforms.
· Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, TikTok Ads, and oversee content plans for social media channels.
· Implement strategies to build and develop the online community for real estate broker partners and customers through community events and webinars.
· Collaborate with the content creative and graphic design teams to ensure consistency and quality in marketing materials.
· Conduct market research to identify trends, opportunities, and challenges in the real estate industry.
· Provide insights and strategic recommendations based on market analysis to enhance marketing effectiveness.
· Manage the digital marketing budget, ensuring effective and optimized use of resources.
· Build relationships with marketing partners, service providers, and other stakeholders to support marketing initiatives.
· Ensure cross-departmental collaboration to align marketing strategies with company goals and objectives.