SEO Responsibilities (70%)
1. Keyword Research and On-Page Optimization:
- Conduct keyword research, analyze search trends, and optimize website content, meta tags, and on-page elements.
2. Technical and Content SEO:
- Identify and resolve technical SEO issues, implement schema markup and structured data, and collaborate with content creators to optimize and create SEO-friendly content.
3. Backlink Management and Reporting:
- Monitor and disavow toxic backlinks, build high-quality backlinks, and track/report key SEO metrics with performance insights.
Web Developer Responsibilities (30%)
1. Website Development and Performance:
- Design and develop responsive, SEO-friendly websites using HTML, CSS, and JavaScript. Optimize website performance and conduct audits to address issues.
2. CMS and Security Management:
- Maintain and update CMS like WordPress, implement security patches, best practices, and ensure compliance with accessibility and data privacy regulations (e.g., GDPR).
3. Technical Troubleshooting and Analytics:
- Diagnose and resolve website issues, set up and configure web analytics tools like Google Analytics, and provide insights for user experience improvement.