Social channels management (80%)
Channels Growth Management:
- Monitor channel growth metrics and analyze performance data.
- Propose and implement plans to improve channel performance and engagement.
- Track key performance indicators (KPIs) to assess the effectiveness of social media strategies.
Content Calendar Creation:
- Develop and maintain a comprehensive content calendar that aligns with marketing goals and brand messaging.
- Schedule and publish content across various social media platforms in a timely manner.
Content Production:
- Collaborate with agencies or manage self in-house production to create high-quality, engaging content.
- Ensure all content is consistent with brand guidelines and resonates with the target audience.
Community Engagement:
- Monitor and respond to consumer inquiries, comments, and messages across social media platforms.
- Foster a positive community atmosphere by engaging with followers and addressing their concerns promptly.
Brand Communication activities supporting (20%)