Manage organisation and product branding:

• Develop research parameters to identify market awareness, brand associations and public perceptions.

• Develop branding implementation plans to align with branding strategies.

• Manage actions in collaboration with Corporate Communications to mitigate external brand reputation risks.

• Develop brand guidelines according to overall brand image and best practices.

• Review brand consistency issues in collaterals across digital marketing platforms.

• Manage organisation's social media platforms and review alignment of other digital marketing channels with branding strategies.

Develop marketing strategies:

• Develop marketing implementation plans in alignment with marketing strategies.

• Develop Key Performance Indicators (KPIs) to monitor performance based on marketing implementation plans.

• Develop findings from industry landscape, digital marketing technologies and competitor product offerings to inform marketing strategies.

• Develop target profiles and personalised marketing and/or engagement strategies based on data-driven analysis.

• Develop omni-channel initiatives to drive engagement with target profiles and improve customer experience.

• Facilitate engagement sessions with vendors and creative agencies.

Manage marketing channels:

• Develop approaches to enhance marketing channel performance based on data analysis.

• Develop marketing communication plans and content marketing initiatives across digital platforms.

• Facilitate the adoption of new digital marketing technologies into existing marketing processes.

Manage marketing campaigns:

• Facilitate collaboration with business functions to identify new products and develop marketing campaigns.

• Conceptualise marketing campaign themes, approaches and targets to support awareness of new products and promotions.

• Review developed campaign collaterals to ensure alignment with marketing campaign themes.

• Develop measures to improve future marketing campaigns based on identified areas of improvement.

Drive collaboration of human resource, technology, finance and continuous improvement initiatives:

• Propose department’s financial budget for management approval.

• Develop corporate governance measures.

• Provide on-the-job training and performance evaluation to subordinates.

• Implement department’s recruitment and retention efforts.

• Evaluate latest technology trends that can be leveraged to improve productivity and innovation.

• Review outcomes using available records and information to determine effectiveness of work processes and procedures.

• Review work processes improvement solutions to determine effectiveness.

• Graduated from University majoring in Marketing/Business Administration or relevant major.
• At least 5 years experience in the same position in manaufcturing industry.

• Bằng cấp: Đại học
• Độ tuổi: Không giới hạn tuổi
• Hình thức: Nhân viên chính thức
• Lương: Cạnh tranh