- Develop and implement the marketing plan of to achieve the set sales and market share targets, included: market research, product development supervision, pricing and launching new products.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Manage P&L and A&P budget control of brand.
- Building brand awareness, adding value for the customer, maximizing revenue, improving brand loyalty, and developing strategic marketing and product plans.
- Build strong relationships with all channel sales leads (Medical, Retail, online), challenge them but also build innovative differentiated plans to drive the business.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.